A new amazing advertising shooting and professional cooperation with I-desing and Sara Giunti’s team for his new fashion bags collection: “289 by SARAGIUNTI” , the new functional and innovative bags campaign A/I 2017 .
ADV photography, promotional videos and tutorial videos using stop-motion techniques,
all was meticulously cared with a simple, but elegant art direction.
Fashion Model: Paola Turani.

“The bag that facilitates your life“

it’s the ADV claim of this fashion photo – video campaign all made in Italy.
The press campaign is planned on italian newspapers starting from September 2016.
The video was fully shot with stop motion animation (or, just for specialized, in “pixilation“), and was produced, shot and edited entirely by the staff in Dragonframe by the Focale’s staff in Milan:

Credits :
Creative Agency : Focale
Photographer : Gabriele Fogli
Media planning: Attila & Co agency.

Here, some backstage photo: